Brand Awareness… It’s a buzz word we hear nearly every day. The American Marketing Association (AMA) defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

Here are a few ways to boost your brand in today’s competitive landscape:

Provide Top-Notch Customer Service

Providing excellent customer service is a cornerstone to successful businesses. According to Bain and Company, a 5% increase in customer retention can increase a company’s profitability by 25% to 95%. Offering quality products or services can also boost customer retention.

Create a Strong Online Presence

Every small business wants to create brand awareness and customer loyalty, and Internet marketing can help. Here are few tips when establishing your brand online:

• Stand out from crowd with great design.

• Establish the proper social media channels to promote your company.

• Be Searchable. Can your customers find you through Yelp, Google and other services?

• Write a company blog which highlights your products and services.

How does your organization increase brand awareness?