How to Boost Brand Awareness
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Brand Awareness… It’s a buzz word we hear nearly every day. The American Marketing Association (AMA) defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
Here are a few ways to boost your brand in today’s competitive landscape:
Provide Top-Notch Customer Service
Providing excellent customer service is a cornerstone to successful businesses. According to Bain and Company, a 5% increase in customer retention can increase a company’s profitability by 25% to 95%. Offering quality products or services can also boost customer retention.
Create a Strong Online Presence
Every small business wants to create brand awareness and customer loyalty, and Internet marketing can help. Here are few tips when establishing your brand online:
Stand out from crowd with great design.
Establish the proper social media channels to promote your company.
Be Searchable. Can your customers find you through Yelp, Google and other services?
Write a company blog which highlights your products and services.
How does your organization increase brand awareness?