“Several years ago, we considered [ANA•LITK] during an image/brand makeover here at the Money Management Institute (MMI), the national organization representing the major Wall Street firms. Senior staff at [ANA•LITK] displayed a quick grasp of our concerns and goals, which were complicated by the collapse of the financial markets, the Madoff affair and numerous industry bailouts–all contributing to a negative environment/connotation for our imagery and messages. In this difficult situation, [ANA•LITK] regularly developed attractive options for our review on: website improvements, convention marketing materials, meeting collateral, reports to members, press/media imagery. At the same time, MMI significantly reduced its expenditures on a host of items and throughout the belt-tightening period, [ANA•LITK] worked on budget and on schedule. The real proof of [ANA•LITK] worth, however, is that throughout all of these very difficult times (2007–2010), MMI raised its membership dues and did so with nearly 100% membership retention. In many cases, our members saw their dues increase three to fourfold ($7500 to $32,500)—not a pleasant task. MMI is a case study in “how to do it right” and [ANA•LITK] was and is a key component to our success. You’ll do very well with [ANA•LITK].”

—CHRISTOPHER L. DAVIS, PRESIDENT, MONEY MANAGEMENT INSTITUTE