Signs It Is Time to Redesign Your Website

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Websites are ever-evolving entities that should shift with businesses as they grow and scale. With search engines constantly recalibrating their algorithms and competition rising, keeping your website updated has never been more crucial.

Knowing when it’s time to redesign your website is integral to successful digital marketing. Here are a few key signs that it may be time to redesign your website.

You See a Drop in Performance

Your website's performance refers to how long it takes users to load different pages using various devices. Users will leave after a few seconds if a page has a slow load time, which translates into low engagement metrics. If you’re seeing a steady drop in engagement, it’s time to redesign your website.

Low engagement could signal to Google that your website isn't keeping visitors’ attention or, worse, doesn't provide enough value. This will hurt your search engine ranking and organic traffic. In this case, a redesign can help you capture more leads and clients.

You’re Entering a New Market

If you are entering a new market, that new market may require different positioning, products, or services. All of which are signs that you need to revisit your website.

A new market comes with a new audience. Failing to pivot your website to target that new audience means your site will no longer provide useful or relevant information. This could result in a failed attempt to enter that market.

Your Site Is Outdated

If your website still includes elements like a flash menu, rotating banners, or horizontal or table design, it’s definitely time for a redesign.

Outdated websites give users the impression that your business isn’t relevant or trustworthy. A website redesign can help you update the look, technology, and content to better engage with your target audience.

You Are Getting Negative Feedback from Prospects & Clients

Have you been getting negative feedback from prospects and clients about your website? Remember, for every one person who tells you about their bad experience, 26 more are having the bad experience and walking away.

A bad user experience can be anything from slow loading times to a lack of clear navigation; regardless, a lousy user experience creates a barrier to success. If your clients are frustrated when trying to find information on your site, it's time to take action.

Listening to your clients can give you valuable feedback and insight into the changes that can help you create a user-friendly website.

Is It Time to Redesign Your Website?

These are just a few signs that your website might need a revamp. Your website can help you stay competitive, attract more clients, and keep the ones that you have. Think it might be time to redesign your website? Our award-winning marketing and design team is ready to help. Contact us.