In a world bombarded by ads, traditional marketing can feel like shouting into the void. Enter reverse marketing, a strategy that flips the script. Instead of chasing customers, you entice them to come to you.

The quest for top talent is fiercely competitive, and when it comes to recruiting, three key players often step into the arena: HR, Sales, and Marketing. But who should the responsibility fall on? Here is a breakdown of the role your HR, Sales, and Marketing teams play in recruiting and who should be responsible for what.

An optimized job description is clear, concise, informative, and easy to find by top talent. Here are a few ways to optimize your job descriptions.

We hear the term “recruitment marketing” thrown around a lot these days. With it gaining so much traction, it’s easy to lose sight of what it’s really meant to achieve. Let’s take a deep dive into the objectives of recruitment marketing.

With so much focus on recruitment, it’s only natural that recruitment marketing has also become a hot topic. While the two terms are similar, they’re not interchangeable. Here is a breakdown of the two terms and what they look like in action.

In today’s competitive job market, recruiting and landing top talent can be grueling. Thankfully, there are intentional steps you can take to make the entire process more efficient. Here is a brief list of ways to shorten your application and interview process:

Your company’s career page is one of the most important tools you have for attracting and recruiting top talent. Here’s a brief overview of some things you’ll want to include on your careers page.

While there are many benefits to referral programs, there are some cons to consider. Here are some pros and cons of using referral programs for B2B businesses.

In less than a day, Threads became the most rapidly downloaded app ever, with over 30 million downloads. While it’s still very new, here’s what we know about Threads and how it may be useful for B2B businesses.

The current workplace is comprised of five different generations, each with its own unique set of ideas, communication styles, and preferences. While this age diversity in the office helps bring different skills and perspectives, it comes with challenges.

The current workplace is comprised of five different generations, each with its own unique set of ideas, communication styles, and preferences. While this age diversity in the office helps bring different skills and perspectives, it comes with challenges.

The competition for top talent has intensified as companies scramble to attract the best candidates. Getting your marketing team involved may hold the key to landing the talent you want.

In today’s digital landscape, a brand’s greatest goal is to connect with its audience. One of the most effective ways for B2B businesses to do that is through content marketing. This approach has become a staple in many companies’ growth strategies. To some, it’s even deemed essential, but why is it so important?

Marketing metrics can tell a business a lot about how each campaign performs and what changes are needed to make them more effective. Here are a few of the most common metrics and what they tell you about your business.

While there are many debates about whether there will be a recession or when it will start, it’s evident that we are in an economic downturn. During a recession, the initial reaction is to dial back on your marketing. However, doing so is short-sighted.

The business landscape has changed dramatically over the last three years. The new normal for businesses is vastly different from the normal of 2019. Here’s an overview of six marketing trends predicted to benefit B2B businesses in 2023.