In today’s competitive job market, a well-written job description is essential for attracting qualified candidates. An optimized description is one that is clear, concise, informative, and easy to find by top talent. Here are a few ways to optimize job descriptions.

How to Optimize Job Descriptions

Start with a Strong Title

The job title is the first thing potential candidates will see. It’s essential to make sure your job titles are clear, concise, attention-grabbing, and accurate. To ensure that your title is clear, don’t use any terms that those outside of your company would not understand.

Prioritize Necessary Skills & Experience

What skills and experience are essential for the role? What are the educational requirements? You’ll want to make sure your descriptions are as specific and straightforward as possible, including all the necessary skills and experience to attract qualified applicants.

Including this information early on in the description can also be helpful, as the average person will read the first 100 words or less before deciding to engage with you or exit.

Be Authentic & Honest

In the age of social media, it’s easier than ever to share experiences, and countless stories are circulating about companies that have inflated or falsely described jobs on their websites in order to get more applicants. This practice is almost guaranteed to end in disaster.

When writing job descriptions, you want to be as authentic and honest as possible so you can build a trustworthy reputation not just with your candidates but with their network.

Remember, You’re Writing for Real People

In today’s world, it’s easy to get so bogged down writing technical jargon and SEO that you forget you’re writing to a real person. At the end of the day, a job description is an advertisement for an open position at your company, so it should still be appealing to your target audience.

Additionally, job descriptions are a great way to spark people’s interest in your company and build brand awareness. They should accurately reflect your company’s voice and values.

Getting Started

While the battle for top talent is raging, optimizing your job descriptions can help you rise above your competitors to attract qualified applicants. Have questions about optimizing your job descriptions or SEO? Contact us; our team of recruitment marketing experts is here to help.